Download Ebook Public Relations Cases
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Public Relations Cases
Download Ebook Public Relations Cases
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About the Author
Jerry A. Hendrix, Ph.D., is Professor Emeritus at American University, Washington, D.C., where he taught for thirty-seven years. He is an accredited member of the Public Relations Society of America.
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Product details
Paperback: 448 pages
Publisher: Cengage Learning; 9 edition (January 1, 2012)
Language: English
ISBN-10: 1111344426
ISBN-13: 978-1111344429
Product Dimensions:
6.2 x 0.7 x 9 inches
Shipping Weight: 1 pounds (View shipping rates and policies)
Average Customer Review:
3.7 out of 5 stars
10 customer reviews
Amazon Best Sellers Rank:
#254,751 in Books (See Top 100 in Books)
Well, it's alright if you like being forced to read books for school. However, after you get through the first initial chapters and learn their "ROPE" system, you get the point. It becomes really repetitive with very little more information other than the case studies it uses and examples.
Got this used, barely used it for my class. Good book but need more graphics.
Interesting read if studying PR
Really great book for PR courses. Just wish it wasn't so expensive!
:)
Great information about public relations campaigns
As described
I use this text to teach public relations and have found it easy to organize the class around the book. My students have complained that they want more crisis cases, the structure of the book is repetitive, the thing costs too much, etc. I would criticize because it obviously has a good deal of information missing from the cases (Deepwater Horizon was particularly weak). Instead, I used the missing information as starting points for lengthier discussions on everything from quantitative measurement, sampling, and statistical methods to finding ways to build messages that resonate with target audiences. Keeping the cases short also has the added advantage of not overwhelming the students while giving them enough information to work with. Sure, this text isn't perfect but it does a really good job of beating PR principles and processes into the reader and providing some excellent jumping-off points for discussion and deeper exploration of the cases and the processes.I will happily continue to use this text but I hope the price can come down at some point.
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