Free Download Reputation Rules: Strategies for Building Your CompanyÂ’s Most Valuable Asset, by Daniel Diermeier
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Reputation Rules: Strategies for Building Your CompanyÂ’s Most Valuable Asset, by Daniel Diermeier
Free Download Reputation Rules: Strategies for Building Your CompanyÂ’s Most Valuable Asset, by Daniel Diermeier
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About the Author
Daniel Diermeier , Ph.D., is the IBM Professor of Regulation and Competitive Practice and director of the Ford Motor Company Center for Global Citizenship at the Kellogg School of Management, Northwestern University. He has served as an advisor to leading companies, including Accenture, Cargill, Johnson & Johnson, Kraft, McDonald’s, and Shell. He is also a senior advisor to the FBI. In 2007, Dr. Diermeier won the Faculty Pioneer Award from the Aspen Institute, named the “Oscar of Business Schools†by the Financial Times.
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Product details
Hardcover: 320 pages
Publisher: McGraw-Hill Education; 1 edition (May 12, 2011)
Language: English
ISBN-10: 0071763740
ISBN-13: 978-0071763745
Product Dimensions:
6.4 x 1.1 x 9.3 inches
Shipping Weight: 1.4 pounds (View shipping rates and policies)
Average Customer Review:
4.4 out of 5 stars
14 customer reviews
Amazon Best Sellers Rank:
#188,450 in Books (See Top 100 in Books)
Easy truth, what you sell is not what you sell. You sell a concept, a perception, a set of ideas. You sell the concept of what is YOU ... your business, your product, your service.Why struggle and push, what can flow easily if the world can see and feel what you are standing for. Daniel Diermeier comes directly to the point and teaches what is law of nature: water flows down hill. Why continue fighting? Great book for business and private lifeFor me a 28 out of 28. Enjoy it!
While the case studies do typically come from large corporations the message is readily adaptable to small companies or the individual. Professor Diermeier is a leading authority on reputation management, and this work captures the important components of building and maintaining trust. The key components of trust are identified as well as clear examples of why these factors are important. Each chapter has a concise summarized list of the authors key points for the specific topic. For example "Most reputational challenges do not occur because of some external event, but rather are the consequences of an earlier business decision." This clearly stated concept not only applies to business, it can be easily extrapolated into personal level decision making resulting in reputational challenges. This reviewer found the book to be insightful and entertaining.
Super repetitive book. Lots of wasted pages. Just read the summaries at the end of every chapter.
I was required to use this book for a MBA class and it was worth the read. There are a variety of good examples that follow the structure of the book and illustrate each concept.
It is very easy to read. It is a fun book to read as well. It is very easy to find.
the book contains what I was looking in a book about reputation. others are incomplete or complicated.is simple and very practical.
Excellent and thought provoking.
Excellent information for corporate culture in managing crises. Easy read with great anecdotes to illustrate the points. Concept takeaways are easily applicable.
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